Good reasons to exhibit
Asia’s leading trade fair for components, systems and applications in the sector for optical technologies.
Six Reasons to Exhibit
01 Extensive Experience and Targeted Promotion
The exhibition features the Xmatch precision business matching system, offering customized supply-and-demand matchmaking services. In 2026, it served nearly 143 companies across multiple sectors, including semiconductors, infrared sensing, new energy, and optical core components, intelligent laser manufacturing, biomedicine, 3D printing, and oil extraction. This ensures brands accurately reach target buyers and efficiently generate high-quality sales leads.
02 Acquire New Customers and Uncover Market Opportunities
In 2026, the exhibition attracted 58,281 professional visitors, a year-on-year increase of over 10%, with new visitors accounting for more than 70%. Returning visitors form the foundation of the exhibition, while new visitors represent its future and the core driving force for uncovering new market opportunities. The continuous influx of new attendees provides exhibitors with a steady stream of incremental business opportunities, ensuring that every participation expands their market reach.
03 Seven Exhibition Areas and Two Dedicated Zones: A One-Stop Showcase of the Complete Product Chain
Uniting leading Chinese and international enterprises, the exhibition spans the entire photonics industry chain, enabling core component suppliers and intelligent system integrators to connect with upstream and downstream partners. In 2027, the event will take place concurrently with the inaugural automatica Shanghai , drawing fresh audiences from automation sectors—such as industrial robotics, intelligent assembly, and AI solutions—to further expand the breadth and depth of a one-stop sourcing experience.
04 High-Level Forums: Driving Industry-University-Research Exchanges and Technology Commercialization
A series of concurrent top-tier forums and application seminars will spotlight cutting-edge trends, including advanced photonics manufacturing, laser-based intelligent manufacturing, integrated photonics and optical communications, and photonics convergence. The exhibition also features new product launches and skills training sessions, fostering deep industry-university-research collaboration to accelerate the commercialization of technological achievements.
05 An Annual Must-Attend Event to Forge Premium Business Connections
As the premier annual event for the photonics industry, this exhibition is more than a stage for technological innovation—it is an essential networking hub for industry professionals, providing opportunities for engaging face-to-face with prospective clients, partners, and global industry experts to deepen relationships, uncover client needs, and gain actionable insights into future trends.
06 An International Platform to Elevate Global Brand Impact
Backed by Messe München , the event leverages over two decades of industry expertise to reach across the Asia-Pacific and connect with the global market. Exhibiting here demonstrates your technical prowess and industry leadership to the global market, significantly elevating your brand profile and positioning across the Asia-Pacific and beyond.